Optimizing Marketing Spend Through Strategic Vendor Partnerships
Cutting Marketing Costs While Improving Vendor Efficiency
The Challenge
A mid-sized retail chain was overspending on marketing services due to a fragmented vendor strategy and lack of clear performance benchmarks. The organization used over 20 vendors for campaigns, which led to inconsistent branding, delayed timelines, and inflated costs. They needed a streamlined approach to manage spend and improve vendor accountability.
The Corporate Genius Solution
The Corporate Genius conducted a comprehensive review of the client’s marketing spend, evaluating vendor performance, pricing, and service quality. By consolidating vendors into a strategic partnership model and introducing performance-based contracts, we reduced duplication and ensured alignment with the client’s branding goals. The new framework cut marketing spend by 18% annually and improved campaign delivery times by 25%. This initiative demonstrated how strategic partnerships can drive efficiency and cost savings.